Staffies named Franky ‘least spoiled’ in UK? We beg to differ

Staffordshire Bull Terriers have been named the least spoiled breed in the UK, according to research.

Personalised pet gift shop has been looking at the most and least spoiled breeds in each area of the UK, as well as the names these pampered pooches have.

The study looked at the average spend on around 300 breeds and over 450,000 individual pet profiles, which saw Staffies as the least spoiled breed in the UK. In second place was the Jackahuahua, followed by the Lhasa Apso – clearly, they’ve not met Paws Across Britain’s Buffy and Elsa, either.

Last year over 3.2 million Brits became pooch parents, taking the nation’s canine population to around 12 million. That’s a lot of paws.

The most spoiled dog breed revealed in the survey was the Cavapoochon – a mix of a Cavalier King Charles Spaniel, Bichon Frise and Poodle – followed by Maltipoos and Chow Chows.

These are the top 10 most spoiled breeds in the UK:

  1. Cavapoochon
  2. Maltipoo
  3. Chow Chow
  4. Golden Doodle
  5. Flat-coated Retriever
  6. Poodle
  7. Shih-poo
  8. Sproodle
  9. Cavalier King Charles Spaniel
  10. Hungarian Vizsla

These are the 10 least spoiled breeds in the UK:

  1. Staffordshire Bull Terrier
  2. Jackahuahua
  3. Lhasa Apso
  4. Jack Russell Terrier
  5. Shih-Tzu
  6. King Charles Spaniel
  7. English Bulldog
  8. Springer Spaniel
  9. Siberian Husky
  10. Dalmatian

But the study didn’t just look at breeds – they also looked at names! Shockingly, dogs named Franky are the least likely to be living the life of luxury – we beg to differ! We all know our Frank is a hecking spoiled puppy!

Other names on the least spoiled list include Oz and Macey, as well as Tye, Ezra and Diva.

On the other end of the spectrum, pooches named Disney are the most spoiled in the UK, followed by Waffles and Marmalade. Jazz, Diamond and Ripley are also are also pretty pampered pups!

Here are the names of dogs most spoiled in the UK:

  1. Disney
  2. Waffles
  3. Marmalade
  4. Jazz
  5. Matty
  6. Diamond
  7. Carlos
  8. Luke
  9. Ripley
  10. Biff

And the least spoiled names:

  1. Franky
  2. Oz
  3. Macey
  4. Tye
  5. Ezra
  6. Marco
  7. Zach
  8. Diva
  9. Perry
  10. Sulley

John Smith, founder of said: “Every dog deserves to be spoiled and enjoy the ‘ulti-mutt‘ best life possible and our findings show which cities and regions are doing the most treating and which breeds are the most likely to be indulged. Following the explosion of new dog owners during the past year, we’re seeing owners wanting to spoil their pets more than ever and are treating their fur babies as human members of the family.

“This desire to give our dogs a life of luxury that they truly deserve and access to the best quality products and services possible is driving sales of indulgent products that enhance your pet’s life like never before.”