Brewdog Street Dog is an amazing collaboration with Ricky Gervais and two incredible dog adoption charities to raise money and awareness for dogs in shelters.
The beer brand have sold a limited edition run of their classic Punk IPA beer, each with a sticker showcasing a dog in need of a home.
The dogs in need of new families displayed on the beer are from the charities All Dogs Matter and Dogs on the Streets.
Phoebe and Frank are both rescue dogs, so we really champion #AdoptDontShop and raise our own funds each year for Animal Lifeline – the kennels we adopted them from.
As a fan of Brewdog, Ricky Gervais and dogs – I knew I had to pre-order a crate of the beer renamed Street Dog for the collaboration.
The Brewdog Team said: “We’ve teamed up with two dog adoption charities, Dogs on the Streets and All Dogs Matter, to raise awareness and help our four legged friends find new homes. This partnership was inspired by Ricky Gervais, a long term advocate for homeless canines following his ‘shout out to BrewDog’ on Twitter.
“For a limited time only, we are using the space on our Punk IPA beer cans to showcase profiles of some of the charities’ dogs who are on the hunt for new families. 100% of all the profits generated from the sales of Street Dog will be split evenly between Dogs on the Streets and All Dogs Matter.”
The Street Dog cans were delivered on Thursday, September 10. Ricky Gervais tweeted: “Judging by all your lovely tweets, @BrewDog sent out the 50,000 cans of #StreetDog today. We’re drinking for stray dogs now, which is totally allowed.
— Ricky Gervais (@rickygervais) September 10, 2020
I ordered a crate of 12 beers for £19.99, and of the 12 cans, one arrived with no sticker, and two were duplicates, meaning there were nine gorgeous dogs on the side of my Brewdog Street Dog beers.
I wanted to share some of the Street Dog pooches displayed on the cans with you – and whilst most of the dogs on the cans have been reserved or rehomed, it’s done a brilliant job at raising awareness of the work that rescue centres do, and just how many dogs are in need of furever homes.
All Dogs Matter
All Dogs Matter is a dog rescue and rehoming charity working in and around London to transform the lives of unwanted and abandoned dogs, also rehoming dogs from overseas.
In 2019 All Dogs Matter rescued and rehomed over 415 dogs with new owners. They also found forever homes for 27 unwanted and abandoned dogs from Egypt, Italy and China.
You can find out more about All Dogs Matter here.
Here are some of All Dogs Matter pups who were looking for a new family:
Barney is a three-year-old St Bernard who’s ‘big on cuddles’, ‘big on slobbering’ and just hecking big.
DJ is a gorgeous greyhound who ‘loves a turntable’. The six-year-old boy enjoys liver treats and has a ‘heart of gold’.
Nine-year-old Tennyson loves a belly scratch and to ‘lord it up’ – he’s also a ‘part time poet’.
Paddy likes sleeping upside down and affection. The four-year-old greyhound is ‘fast but never furious’.
Lyra the German shepherd is only one-year-old. She loves exploring and cat napping, and ‘has German sheep as pen friend.’
Dogs on the Streets
Dogs on the Streets is a not-for-profit charity dedicated to the welfare of dogs owned by the UK’s homeless community. DOTS operates weekly in London, and runs regular services in major UK cities.
During the Covid-19 crisis, the charity used their kennels to house the dogs of homeless people who had secured accommodation, but couldn’t take their pet with them. Some of these dogs go into temporary foster homes, whilst others may need to be rehomed due to their homeless owners circumstances.
You an read more about the work DOTS does here.
Heidi is described as an ‘easy going London girl’ who loves people. The eight-year-old even has her own favourite ball.
Tyson ‘doubles for Ray Winstone’, and likes any brand of tennis ball. The 11-year-old boy wants to live out his golden years in a cosy home. He apparently ‘loves London Underground shiny floors’.
16 years old! Miss G is an old girl who loves soft blankets and hard treats. She’s been described as a ‘classy, streetwise lady’.
This boy’s age is unknown, but his little grey beard gives him away as a senior staffie. He loves grass and belly tickles, and ‘puts the G into Gentleman’.
Seeing five staffies in the one crate of beer highlights how disproportionately affected the breed are when it comes to being in kennels. This collaboration is such a great way to raise awareness of dogs in rescue, and their littler personality bios are superbly written.
So – out of these nine gorgeous dogs, which one would you want to adopt?