Sea Snax salmon skin dog treats

Unagi. Salmon Skin Roll.

Nothing like a F.R.I.E.N.D.S quote for F.R.I.E.N.D.S-inspired named dogs when testing out a new treat!

The Sea Snax salmon skin dog treats are a 100% premium human grade treat made of nothing but baked Atlantic salmon skin. The brand was born out of inspiration from Dan and Dom’s sister company, Sea Chips, where they make salmon skin crisps for humans.

Dan and Dom said: “It made us think, why don’t we give our dogs the same quality of foods we give ourselves, so we set about launching a human grade dog treat, suitable for sensitive tummies, and so good that you can even eat them yourself.”

The treats – which are gluten and grain free – are a single source of protein (62%), high in omega three and powerful antioxidants, which promotes healthy skin and coat, and cognitive function.

Rosti – Dom’s dog – was also part of the brand’s journey into fruition, and is pictured on the front of the packets. The pooch had been eating ‘artificially pumped treats from big brands’ and ended up with a bit of a poorly tummy. When his human’s were eating Sea Chips, Rosti would beg and beg for one himself, but they were flavoured with spicy ingredients, so they decided to make a version just for the dog.

The treats are baked in Cumbria, after being sourced by sustainable supplier Grants. Sea Snax also have a BAP accreditation, and are the only fish processor in the UK to hold the highest standard for best practices.

The treats are low in calories, but Sea Snax recommend no more than ‘a few’ treats a day, but more than one if your dog has particularly dry skin.

And on top of that, the brand pledges to donate a portion of their profits to local and independent animal shelters – which is something we can totally get on board with.

We picked up our packet from Sainsbury’s for £3, and the packaging is resealable to keep them fresh. Sea Snax launched in 2020, and have already hit the shelves of over 250 Sainsbury’s stores across the UK. Phoebe and Frank put the treat through some taste testing, and the results came back clear.

The salmon skin comes in a few different sizes, but bigger pieces can easily be broken. For the most part, though, they’re about a square inch big, which is a great size for our American Bulldog crosses. The odour is, naturally, fishy – but not too offensively so, coming from someone that doesn’t eat seafood herself.

Phoebe and Frank were very interested in the treat, and we decided to film their reaction. They took their very first bite on Instagram Reels and TikTok, and both Scamps snatched their treat and ran under the table to eat it. On the second treat, the dogs sat politely at the table, and they were very satisfied with the crunchiness of the salmon skin. They very clearly enjoyed the natural fish treats, and I have to say, the cronch-factor was very entertaining – perfect ASMR content.

Frank was literally drooling, which you can see in the video, and they definitely got a paws up from Phoebe. I think they’re really well priced for the size and quality, and the fact they’re natural and sustainably sourced. Even feeding both dogs one a day, this packet would last us around a week, so £3 is really good value.


10/10 on the salmon skin #asmr #dogasmr #americanbull #dogsoftiktok #dogcronch #cronch

♬ Stuck in the Middle – Tai Verdes