Black Friday deals for dogs including treats, DNA tests and activity monitors

The biggest annual shopping event of the year is here, and it’s the perfect excuse to stock up the treat tin, replace the dog bed, bag some bargain food and pick up that activity monitor you’ve been eying up. Phoebe and Frank have been searching the internet for the best deals and discounts on pet products, to help save pet parents money this Black Friday.

There’s money off tonnes of our favourite brands, including Soopa and Scrumbles, as well as discounts on Christmas releases from Pooch and Mutt, Lily’s Kitchen and Yappy, with some items up to 30 per cent off.

The biggest savings – up to half price – are on higher value items like Wisdom Panel DNA tests and PitPat activity monitors, which are currently at the lowest price we’ve ever seen them. A total steal, if you ask us.

We’ve listed all of the best Black Friday deals for dogs below, including any discounts, restrictions and our top picks of what to buy. All you’ve got to do is work out where to shop for your pup first!

Pooch and Mutt

Shoppers can get 30 per cent off sitewide, including Christmas, with the code BLACKFRIDAY, as well as 35% per cent off orders over £70 with the code BF35. This does exclude sale, but you can get free delivery on orders over £39.99, and most orders will also include a free pack of our favourite Calming Meaty Probiotic Treats.

Now is a great time to stock up on those best-selling dental sticks as well as the mini bone treats and probiotic meaty treats!

Read more on Pooch and Mutt:


Personalised gift specialists Yappy are offering existing customers 20 per cent off with the code BF20. If it’s your first ever order, you can get 20 per cent off too, but only when when spending £40 using BARK20 at checkout, which will be available until November 29.

Yappy have some fantastic products that make wonderful Christmas gifts, including books that feature your dog, as well as board games!

Read more about Yappy:

Lily’s Kitchen

Lily’s Kitchen customers can get 30 per cent off all orders until at 11.45pm on Monday, November 28. There’s no discount code needed and the deal will automatically be applied at the checkout. The Black Friday discounts can’t be used in conjunction with any other offers, but you can get free delivery over £29 and the best part? Limited edition Christmas products are included!

We’ll be stocking up on our favourite Bedtime Biscuits, as well as a tin or two of Recovery Recipe because it’s always super handy to have in.

Read more about Lily’s Kitchen:


Instead of Black Friday, Scrumbles are offering deals for ‘Slowvember’, encouraging customers to ‘research, reflect, and consider’ if their gut-friendly food and treats is right for your dog. There’s 20 per cent off for the rest of the month – including their advent calendar – as well as their variety packs and treats.

You’ll catch Phoebe and Frank ordering their Gnashers bone biscuits and slippery-elm infused softies, for sure.

Read more about Scrumbles:

Pets at Home

Pets at Home are offering up to 30 per cent off this Black Friday, with no discount code needed. There’s money off beds, toys and health & hygiene, as well as offers on large bags of dog food. The Christmas collection isn’t included in the Black Friday sale, but it is still on three for two, so there are some serious bargains to be had.

If you’re in need of a new dog bed, it’s a great chance to get one at a heavily reduced price. You can shop all of the Black Friday deals here.

Read more on Pets at Home here:

JR Pet Products

Shoppers at JR can bag 15 per cent off sitewide this Black Friday weekend, with no need for a discount code. You can get money off the signature range, offering dried natural treats like cow udders and rolled venison skin, as well as savings on the Pure Meat range which is suitable for puppies over four weeks. The Christmas collection is also included, but as expected, it’s quickly selling out.

Big multibags of beef tails, rabbit ears and dark buffalo skin are always great to have in as boredom busters – Phoebe and Frank can’t get enough of them

Read more on JR Pet Products here:


We’re so excited about Soopa’s Black Friday deals, which sees 30 per cent off everything with no code needed until November 28. This means you can get almost a third off their delicious vegan human-grade bites and dental sticks, as well as their sweet potato and coconut treats. But, if you want to stock up on the dried sweet potato and coconut, they’ll be buy one get one free.

Add everything your dog desires into your basket, and Soopa will automatically work out the best discount for you, which is an even bigger bonus.

Read more about Soopa here:

Wisdom Panel

If you’re thinking about getting a DNA test for your dog, Black Friday is definitely the time to order one. We haven’t seen Wisdom Panel any cheaper than this, even with our own £20 off discount code. The brand are offering up to 50 per cent off on their DNA testing kits, with the premium kit down from £139.99 to £70, while the essential kit – which we used for Phoebe – is down to £62.99 from £89.99.

The discount is automatically applied at the checkout and this will make an adorable Christmas gift for you and your pooch. We loved learning more about Phoebe’s background – you can find our full review here:


PitPat are offering lots of brilliant deals for Black Friday, including 50 per cent off our favourite activity monitor, making them £19.50 each instead of £39. If like me you have a multi-dog household, you can get two PitPat devices for £34.50 instead of £69 – which is cheaper than buying one full price. To get the deal, enter the code BLACKFRIDAYACTIVITY when promted.

There’s also money off the newer GPS Trackers, which are down to £99 instead of £149, saving £50 on an individual device. You can shop all the PitPat Black Friday deals here.

Read more about PitPat here:

Edgard and Cooper

Last but not least, Edgard and Cooper are using Black Friday to be kinder to the planet, offering customers 15 off and planting a tree for every order that uses the code GREENFRIDAY. The offer excludes the limited edition Christmas and trial boxes, but you can still stock up on good boy bites, busy day bars and more as part of the big event.